Impactful Work
How to Maintain a Steady Flow of High-end Content Without Breaking the Bank
Content marketing. Global brands that enjoy the luxury of being household names have to do it. Mid-sized firms with strong footings in their markets have to do it. And up-and-coming small businesses, nonprofits with tight budgets, and local family-owned businesses have to do it. The difference? Not everyone has access to big budgets, a dedicated…
Read MoreHow to Edit AI Generated Content
Marketers are frequently asked to do more with less — lower budget, fewer employees, and restricted resources. When it comes to creating content, large language models (LLMs) like ChatGPT and Jasper can help bridge the gap, allowing you to produce more copy faster across multiple channels. But undisclosed and unedited AI copy can hurt businesses…
Read MoreDiscover a Dragon Series: Park Fowlkes, PMO Group Director & DOTY
Park Fowlkes is a seasoned agency professional who is the PMO Group Director and a celebrated leader at Dragon Army. In fact, he’s our 2022 DOTY (Dragon of the Year)! Outside of Dragon Army, he is the dedicated dad of a 13-year-old son and a 14-year-old daughter and a devoted husband to his wife, who…
Read MoreDragon Army Earns Two Web Excellence Brand Awards
In 2016, the Karen Toffler Charitable Trust (KTCT) was founded to revolutionize medical research, education, and technology. The 501c3 emerged from the personal mission of world-renowned futurists Alvin and Heidi Toffler. After operating quietly for a few years, the organization was ready to move into a new level of partnerships with leading medical institutions. KTCT…
Read MoreA Communication Secret Sauce: The Power of Meta-messaging
You’re probably familiar with the concept of bias, its various forms, and its impacts. Bias impacts how we think, make decisions, interact with others, and generally behave. For marketers — content and engagement creators in particular — understanding bias is critical. Whether it’s one-to-one or one-to-many, communication is a two-way relationship. We produce content and…
Read MoreThe Best Productivity Tools for Hybrid and Remote Agency Teams in 2022
Around 65% of agencies currently classify themselves as “hybrid” workforce models and another 16% are fully remote, according to a host of studies from groups like Owl Labs and Gallup. How well these models work depends on a lot of factors, like how connected team members feel to one another and how productive they are,…
Read MoreDragon Army Earns a Web Excellence Award for The Cube Game
If you read the Discover a Dragon profile about me (hiiii 👋🏼), you know that Dragon Army got its start in 2013 as a video game producer. Since then, we’ve evolved to become a respected end-to-end digital marketing agency. At the center of it all is the heart of a game studio. It impacts how…
Read MoreApplied Game Theory is the Source of Winning Digital Engagements
At the start of every new year (or, to be timely, let’s say the beginning of every new quarter), someone pledges to start exercising. Maybe they set a goal to run a couple of days each week because the weather is finally nice, and pool season is around the corner. Perhaps they have set a…
Read MoreRemote Work is Our New Normal – and the People are Here For It.
Remember how in 2020 we naively overused the phrase “New Normal”? (We had no idea.) For many of us, the change to where we work fundamentally changed how we work. But no matter how the business model has morphed or how many days each week we’re rocking out the sweatpants, one thing remains. A strong…
Read MoreSecure Your Business and Improve Your Website with ADA Compliance
If you’re managing a website — or an organization with a website — how much attention are you paying to accessibility standards? In the U.S. alone, there are approximately 61 million people for whom certain colors, font sizes, and layouts prohibit their ability to take in content, merely because they can not see or decipher…
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