Posts Tagged ‘UX’
A Communication Secret Sauce: The Power of Meta-messaging
You’re probably familiar with the concept of bias, its various forms, and its impacts. Bias impacts how we think, make decisions, interact with others, and generally behave. For marketers — content and engagement creators in particular — understanding bias is critical. Whether it’s one-to-one or one-to-many, communication is a two-way relationship. We produce content and…
Read MoreDragon Army Earns a Web Excellence Award for The Cube Game
If you read the Discover a Dragon profile about me (hiiii 👋🏼), you know that Dragon Army got its start in 2013 as a video game producer. Since then, we’ve evolved to become a respected end-to-end digital marketing agency. At the center of it all is the heart of a game studio. It impacts how…
Read MoreApplied Game Theory is the Source of Winning Digital Engagements
At the start of every new year (or, to be timely, let’s say the beginning of every new quarter), someone pledges to start exercising. Maybe they set a goal to run a couple of days each week because the weather is finally nice, and pool season is around the corner. Perhaps they have set a…
Read MoreRule 2022 With These 5 Digital Content Marketing Trends
As they have for years, audience and consumer preferences continue to evolve. And these days, they are evolving in the direction of giving each individual the content he or she wants and that reflects the truest, best version of the brand. With that in mind, experienced content marketers — especially those who have digital capabilities…
Read MoreSubtle Design Details That Elevate Your App’s UX
The difference is in the details. If I had a nickel for every time I’ve heard this oft-repeated phrase, I could treat myself to a nice dinner (if it weren’t for the fact that I’d owe twice as much for saying it myself). It’s popular because it’s true. Getting the details right is at the…
Read MoreWhat’s Better for Your Tech? UX Specialists or Generalists?
How your organization can take advantage of UX specialists and generalists to create user-friendly products. User Experience (UX) is a relatively young field. (Is it still fair to say that? I think yes, but I’m also convinced that 1990 was only 10 years ago.) When I first entered the field, UX was a small community…
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