AEW

The task at hand.

Delight Wrestling Fans with Insider Access.

What we brought to the table.

All Elite Wrestling (AEW) celebrated the first anniversary of its TNT show, AEW: Dynamite, by giving fans extraordinary experiences and access to the sport they love. Dragon Army produced those delights with breakthrough technology and special fan rewards centered on a 360-degree "AEW Arena" immersive digital experience that transported fans directly into the AEW arena. By placing hotspots throughout an interactive map on the site, Dragon Army provided exclusive fan-focused content like backstories about favorite wrestlers, extreme wrestling content, and hidden viral moments from the league's inaugural year.

Our domain.

Strategy, UX, UI, Development, Marzipano, 3D Design

Quotation mark icon

This was one of many projects we have done with Dragon Army. We love their ideas and work. We've got trust and collaboration that allows us to present a vision and ideas, and know they'll bring them to life in ways that are truly special for us and for our audiences.

Quote_Eric

Daniel Park

Sr. Director, CRM & Digital Operations

Winner of the 2021 Web Excellence Award in web entertainment. Laptop and phone devices showcase the AEW arena, laser lighting and clickable points of interest floating around the user in 3D space.Landing page for AEW web experience before launch date. Wrestler Jon Moxley displayed on the left and a sign up form on the right.A style sheet showing all of the basic user interface assets for the AEW experience including 3D renderings, text fields, buttons and cursor styles.

Mark the anniversary of AEW: Dynamite by bringing fans into the ring.

Time to
Completion

35d

Happy
Fans

24k+

Videos
Viewed

53k+

Morehouse School of MedicineAtlanta History Center

I want something like this!

Dragon Army is the partner that can get it done.

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