Dragon Army Earns a Web Excellence Award for The Phoenix AR Art Mural

If you live in or have visited Atlanta, you might have noticed a surprising and spectacular piece of public art installed in 10th Street Park. Sitting in the heart of Midtown, The Phoenix Photo Mural is an innovative augmented reality (AR) enhanced work. It celebrates photography, visual storytelling, and a new way to experience art.

The Phoenix is considered the most innovative public art installation in the history of Atlanta Celebrates Photography (ACP), a non-profit arts organization dedicated to cultivating the photographic arts and the enrichment of the Atlanta art community. By bringing photography to life through technology, The Phoenix invites people into breathtaking, personal stories about how each artist sees and expresses Atlanta. Like the mythical phoenix, this work of art is all about the spirit of renewal.

Dragon Army employed innovative technologies like Zapar to produce a QR code-based 3D AR experience. Rather than app-based, the experience happens on a website, meaning there are no barriers to experience for anyone with a smartphone camera.

Because the artwork experience comes to life on the web, Dragon Army earned a prestigious Web Excellence Award in the Apps & Mobile / Augmented Reality category. We’re honored and proud of this recognition and grateful for the powerful expression that we were able to create in partnership with ACP.

Learn more about this award-winning partnership and project here.