Atlanta Celebrates Photography (ACP) is a nonprofit arts organization dedicated to cultivating the photographic arts and Atlanta's art community. The organization turned to Dragon Army to create a groundbreaking immersive street-level art experience that would tell 20 stories of renewal and reinvention through the photography of 20 Atlanta-based artists. We developed an augmented reality (AR) mural of a phoenix. Each feather contains a photo and QR code that, when scanned with a smartphone, 'explodes' with color, information, and a web portal to additional content. Audiences can also capture a still image of the experience to share on their social platforms.