Astrobrights produces a broad spectrum of paper products in bold, vibrant colors. They needed a partner who could build and support their social channels — including organic and paid strategy and execution — to increase brand awareness, drive engagement, and inspire loyalty.

Dragon Army implemented a Social Strategy Playbook and reimagined the content for each social channel to impact product sales as well as fan engagement across key audiences, including teachers and crafters. For more than two years, we’ve used original content, UGC, giveaways, annual campaigns, paid social media ads, and influencer support to help the Astrobrights team meet their goals. We have helped them grow impressions, raise awareness, garner giveaway entries, increase sales, and create a passionate, thriving community with steadfast brand loyalty.