BlueLinx is America’s leading building products distributor. This B2B company has new leadership and a new vision for driving its success forward. As part of this effort, BlueLinx sought to reconstruct and reactivate its brand presence.

Dragon Army initiated an expansive rebrand for BlueLinx that encompassed a full rethinking of their verbal and visual identity. Our research-driven strategy included extensive stakeholder interviews, surveys, and market research. We took those insights and created key brand assets, including brand guidelines, a brand launch marketing strategy, and key assets for their marketing team. The end result was a fully refreshed brand and launch strategy that brought increased awareness, traffic, and sales to the BlueLinx brand.