Krystal serves consistent, affordable, and downright delicious meals, day and night. They also have a witty, playful brand. Their website didn’t reflect that personality — it was missing the features their customers craved.

Dragon Army created a built-from-the-ground-up website with strong design, improved gift card security, new online ordering, mobile-friendly navigation, and loads of personality. We started with thoughtful UX, streamlined navigation, and responsive design. Then we added an intuitive, localized ordering system that could handle hundreds of locations as well as some nifty security features. Finally, we found every opportunity to inject surprise and delight, from a whimsical design that appears after 10 p.m. to hamburger confetti after a form submission.