New products are rare in the elevator industry. When TK Elevator — a global leader in the mobility solutions arena — launched a new elevator, they needed to build awareness and drive interest across multiple audiences. Ranging from architects, general contractors, and building owners, each of these audiences has its own needs and priorities. And each spends time in different places online. TK Elevator had to reach all of them.

Dragon Army analyzed existing research and metrics, conducted stakeholder interviews, and reviewed analytics. Using that information, we crafted a core narrative that included history, value propositions, a campaign tagline, and audience priorities. Then we developed a comprehensive design system that created a distinct look for EOX while staying true to existing TK Elevator branding. Together with a digital marketing strategy, this work equipped the TK Elevator team to reach each audience with messages and visuals that would resonate.