Posts by Dragon Army
Celebrating Four Years of Partnership with Astrobrights: Our Award-Winning Journey
Do you know Astrobrights®? If not, you’re in for a delightful, colorful surprise. This brand is beloved by teachers, crafters, parents, and more for its bold, vibrant paper. They are a company built on inspiring creativity, celebrating educators, and encouraging positivity. The work we do with them inspires my happiness every day — and if…
Read MoreHow to Choose the Right CMS for Your Website
Choosing the right Content Management System (CMS) for your website can be daunting. Get it right and you can significantly reduce costs, streamline work for your team, improve your customer experience, and set your company up for long-term success. Get it wrong, and you might be going through a costly re-platform again in just a…
Read MoreWordPress Vs. Webflow: The Pros and Cons of Each Web CMS
By now, most marketers understand the importance of a smooth, easy-to-use website. It increases your credibility, conveys your key messages, captures leads, sells your products or services, and gives your broader marketing efforts a home base. Most businesses use a web content management system (CMS) to build and host their website, and WordPress is still…
Read More2023 Company Trip: Yes We Punta Cana
Dragon Army’s annual company trips are legendary. Well, at least if you’re a Dragon. Even before I became a full-time member of the Dragon Army team, I’d heard about the entertaining antics, spontaneous dance parties, adventurous outings, late-night conversations, and laugh-till-you-cry moments that are the hallmark of these trips. So when I heard that a…
Read MoreRule 2022 With These 5 Digital Content Marketing Trends
As they have for years, audience and consumer preferences continue to evolve. And these days, they are evolving in the direction of giving each individual the content he or she wants and that reflects the truest, best version of the brand. With that in mind, experienced content marketers — especially those who have digital capabilities…
Read MoreFour Tips For Dominating Social Media Sales: From No Cost to No Limits
As the spending and purchasing gap between online and offline advertising and marketing widens (with online taking the lead), it’s increasingly important for businesses to think about how they are allocating their dollars, time, and effort to connecting with prospective customers. Recent market analysis of social e-commerce estimates its value around $360 billion. For the…
Read MoreThe Unmatched Power of a Fully Realized Brand Purpose
A brand is more than a tool designed to generate awareness or connection or compel people to do things. It’s reflected by more than a logo, a tagline, or a positioning statement. A brand is a common set of behaviors, principles, and symbols that unite an organization and give it energy and relevance. Throughout history,…
Read More5 Tips for Sailing the High Seas of Social Media
Marketing is the first mate of a business that’s on course to Treasure Island. And the parrot that sits on its shoulder is social media—a bit flashy, a bit loud, and a bit temperamental, but in today’s world, it’s hard to imagine a starboard marketing department without it. Social media can be intimidating, but it’s…
Read MoreThe 10 Best Tools for Boosting Digital Productivity
You’ve probably seen the news of companies starting to slow-roll their ‘return to office’ plans, with many not planning to reconvene in person until 2022. As we, like many, have settled into our distributed team structure, we’ve gotten pickier about digital productivity and collaboration resources. A few have proven to be essential to how we…
Read MoreThe 3 Parts of a Winning LinkedIn Presence
If anyone had any doubts about just how much Covid changed the way we work and connect, consider this — pre-pandemic (2019), LinkedIn had a user base of approximately 610 million professionals. Recent statistics put that community at closer to 740 million. That 130 million number is equivalent to the population of Tokyo, Delhi, Shanghai,…
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