Posts by Dragon Army Admin
Rule 2022 With These 5 Digital Content Marketing Trends
As they have for years, audience and consumer preferences continue to evolve. And these days, they are evolving in the direction of giving each individual the content he or she wants and that reflects the truest, best version of the brand. With that in mind, experienced content marketers — especially those who have digital capabilities…
Read MoreFour Tips For Dominating Social Media Sales: From No Cost to No Limits
As the spending and purchasing gap between online and offline advertising and marketing widens (with online taking the lead), it’s increasingly important for businesses to think about how they are allocating their dollars, time, and effort to connecting with prospective customers. Recent market analysis of social e-commerce estimates its value around $360 billion. For the…
Read MoreThe Unmatched Power of a Fully Realized Brand Purpose
A brand is more than a tool designed to generate awareness or connection or compel people to do things. It’s reflected by more than a logo, a tagline, or a positioning statement. A brand is a common set of behaviors, principles, and symbols that unite an organization and give it energy and relevance. Throughout history,…
Read More5 Tips for Sailing the High Seas of Social Media
Marketing is the first mate of a business that’s on course to Treasure Island. And the parrot that sits on its shoulder is social media—a bit flashy, a bit loud, and a bit temperamental, but in today’s world, it’s hard to imagine a starboard marketing department without it. Social media can be intimidating, but it’s…
Read MoreThe 10 Best Tools for Boosting Digital Productivity
You’ve probably seen the news of companies starting to slow-roll their ‘return to office’ plans, with many not planning to reconvene in person until 2022. As we, like many, have settled into our distributed team structure, we’ve gotten pickier about digital productivity and collaboration resources. A few have proven to be essential to how we…
Read MoreThe 3 Parts of a Winning LinkedIn Presence
If anyone had any doubts about just how much Covid changed the way we work and connect, consider this — pre-pandemic (2019), LinkedIn had a user base of approximately 610 million professionals. Recent statistics put that community at closer to 740 million. That 130 million number is equivalent to the population of Tokyo, Delhi, Shanghai,…
Read MoreWhat the NFT?!
The past year has brought a massive wave of change for all of us in terms of how we work, entertain ourselves, and interact with others. You’ve undoubtedly seen increased coverage about virtual worlds — the metaverse — as big brands try to tap into this newly created audience and marketplace through virtual events or…
Read MoreAsking How to Get Back to Work is the Wrong Question
I’ve been noticing an onslaught of leadership articles around how to lead and coach a team “back” to work as we emerge from lockdown. The reality is we never moved away from work. In fact, I would argue that our team couldn’t have worked any harder over the last 15 months. Did we do it…
Read More29 Resources Sure to Make You Smarter and More Interesting
We’re kidding, of course. If you’re reading this blog, then surely you’re smart and interesting. You’re probably stylish and good-looking too, but that’s a post for another time. It’s been said leaders are readers. Let’s bulk up that platitude. Earners are learners. Makers are intakers. Creators are ruminators.* Okay, enough bad rhyming. You get the…
Read MoreGoethe’s Tips for Creating a Culture of Psychological Safety
Raise your hand if you’ve had a heck of a year. Yeah. Us too. Adam Grant says we’re all languishing in the muck and mire that 2020 left in its wake. (Rude.) For all the challenges it’s created, though, this past year also has provided an excellent opportunity to attune to a vital quality of…
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