Dragon Army Earns Two Web Excellence Brand Awards

Brand guidelines.

In 2016, the Karen Toffler Charitable Trust (KTCT) was founded to revolutionize medical research, education, and technology. The 501c3 emerged from the personal mission of world-renowned futurists Alvin and Heidi Toffler. After operating quietly for a few years, the organization was ready to move into a new level of partnerships with leading medical institutions. KTCT…

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The Unmatched Power of a Fully Realized Brand Purpose

Brand Purpose PVTV Dragon Army

A brand is more than a tool designed to generate awareness or connection or compel people to do things. It’s reflected by more than a logo, a tagline, or a positioning statement. A brand is a common set of behaviors, principles, and symbols that unite an organization and give it energy and relevance.  Throughout history,…

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