Posts Tagged ‘User Experience’
Applied Game Theory is the Source of Winning Digital Engagements
At the start of every new year (or, to be timely, let’s say the beginning of every new quarter), someone pledges to start exercising. Maybe they set a goal to run a couple of days each week because the weather is finally nice, and pool season is around the corner. Perhaps they have set a…
Read MoreSecure Your Business and Improve Your Website with ADA Compliance
If you’re managing a website — or an organization with a website — how much attention are you paying to accessibility standards? In the U.S. alone, there are approximately 61 million people for whom certain colors, font sizes, and layouts prohibit their ability to take in content, merely because they can not see or decipher…
Read MoreHow Digital Transformation in 2021 Opened the Door to New Opportunities in 2022
There are a lot of words that we could use to describe 2021, but this is a family show. So we’re going to use two: transitions and intersections. In this first post of 2022, we reflect on where we’re going, based on where we’ve been. (It’s actually pretty cool, and we hope it’s a source…
Read MoreRule 2022 With These 5 Digital Content Marketing Trends
As they have for years, audience and consumer preferences continue to evolve. And these days, they are evolving in the direction of giving each individual the content he or she wants and that reflects the truest, best version of the brand. With that in mind, experienced content marketers — especially those who have digital capabilities…
Read MoreWhat’s Better for Your Tech? UX Specialists or Generalists?
How your organization can take advantage of UX specialists and generalists to create user-friendly products. User Experience (UX) is a relatively young field. (Is it still fair to say that? I think yes, but I’m also convinced that 1990 was only 10 years ago.) When I first entered the field, UX was a small community…
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