Posts by Andrea Whitcomb
How to Make a Social Media Strategy that Works for You
Can you believe that social media hasn’t even reached its 30s yet? From now-defunct networks like SixDegrees and Myspace to those alive and thriving like Facebook and Instagram, social media has been an ever-changing landscape since the late 90s. And as we all know, those rapid changes can make it difficult to create a sound…
Read MoreHow to Maintain a Steady Flow of High-end Content Without Breaking the Bank
Content marketing. Global brands that enjoy the luxury of being household names have to do it. Mid-sized firms with strong footings in their markets have to do it. And up-and-coming small businesses, nonprofits with tight budgets, and local family-owned businesses have to do it. The difference? Not everyone has access to big budgets, a dedicated…
Read MoreHow to Edit AI Generated Content
Marketers are frequently asked to do more with less — lower budget, fewer employees, and restricted resources. When it comes to creating content, large language models (LLMs) like ChatGPT and Jasper can help bridge the gap, allowing you to produce more copy faster across multiple channels. But undisclosed and unedited AI copy can hurt businesses…
Read MoreState of the Agency Employee Highlights (2022)
Whether you’re running an agency or working with one, the stability of your team and how well they are engaged directly impact the quality of work and its outcomes. Balancing flawless execution, agility, and a retention culture demands a measured approach to team building and team member management. That balancing act has always been a…
Read MoreDiscover a Dragon Series: Park Fowlkes, PMO Group Director & DOTY
Park Fowlkes is a seasoned agency professional who is the PMO Group Director and a celebrated leader at Dragon Army. In fact, he’s our 2022 DOTY (Dragon of the Year)! Outside of Dragon Army, he is the dedicated dad of a 13-year-old son and a 14-year-old daughter and a devoted husband to his wife, who…
Read MoreDiscover a Dragon Series: Ashton Lane, CFO
Ashton Lane is the CFO you’d never see coming. She’s as sweet as she is smart. She’s a strong quiet type. And she has the world’s coolest side gig as a competitive skydiver. Yep, you got that right. She jumps out of airplanes (for fun) in cool formations with others. So if you ever wonder…
Read MoreDragon Army Earns Two Web Excellence Brand Awards
In 2016, the Karen Toffler Charitable Trust (KTCT) was founded to revolutionize medical research, education, and technology. The 501c3 emerged from the personal mission of world-renowned futurists Alvin and Heidi Toffler. After operating quietly for a few years, the organization was ready to move into a new level of partnerships with leading medical institutions. KTCT…
Read MorePositive Relationships are Fuel for Delight and Growth
Whether you’re operating a service-based agency or consultancy, or your company delivers products, everything you do ultimately hinges on the health of your partnerships. (That’s not news.) But what is worth discussing is that, just like anything you craft, build, develop, and deliver, managing positive relationships should be a disciplined process executed with practice, precision,…
Read MoreA Communication Secret Sauce: The Power of Meta-messaging
You’re probably familiar with the concept of bias, its various forms, and its impacts. Bias impacts how we think, make decisions, interact with others, and generally behave. For marketers — content and engagement creators in particular — understanding bias is critical. Whether it’s one-to-one or one-to-many, communication is a two-way relationship. We produce content and…
Read MoreDiscover a Dragon Series: Content Director, Andrea Whitcomb
Dragon Army Content Director Andrea Whitcomb is a jane of all trades. A brilliant, experienced, and willing team leader and pinch-hitter, she is happiest when her day is filled with variety. She’s an avid learner who loves collaborating across teams. So it’s no surprise that if you ask anyone at Dragon Army about this gal,…
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