Impactful Work
Applied Game Theory is the Source of Winning Digital Engagements
At the start of every new year (or, to be timely, let’s say the beginning of every new quarter), someone pledges to start exercising. Maybe they set a goal to run a couple of days each week because the weather is finally nice, and pool season is around the corner. Perhaps they have set a…
Read MoreRemote Work is Our New Normal – and the People are Here For It.
Remember how in 2020 we naively overused the phrase “New Normal”? (We had no idea.) For many of us, the change to where we work fundamentally changed how we work. But no matter how the business model has morphed or how many days each week we’re rocking out the sweatpants, one thing remains. A strong…
Read MoreSecure Your Business and Improve Your Website with ADA Compliance
If you’re managing a website — or an organization with a website — how much attention are you paying to accessibility standards? In the U.S. alone, there are approximately 61 million people for whom certain colors, font sizes, and layouts prohibit their ability to take in content, merely because they can not see or decipher…
Read MoreDiscover a Dragon Series: Lead Developer, Andy Makely
Andy is a Lead Developer at Dragon Army. He is a soft-spoken and gifted technologist. He’s played the guitar since high school and performs all over Atlanta, doing everything from bar rock to big band-style jazz and blues bands. Share a project or partnership that gives us a snapshot into your work. I could share…
Read MoreDragon Army Earns a Web Excellence Award for The Phoenix AR Art Mural
If you live in or have visited Atlanta, you might have noticed a surprising and spectacular piece of public art installed in 10th Street Park. Sitting in the heart of Midtown, The Phoenix Photo Mural is an innovative augmented reality (AR) enhanced work. It celebrates photography, visual storytelling, and a new way to experience art.…
Read MoreHow Digital Transformation in 2021 Opened the Door to New Opportunities in 2022
There are a lot of words that we could use to describe 2021, but this is a family show. So we’re going to use two: transitions and intersections. In this first post of 2022, we reflect on where we’re going, based on where we’ve been. (It’s actually pretty cool, and we hope it’s a source…
Read MoreRule 2022 With These 5 Digital Content Marketing Trends
As they have for years, audience and consumer preferences continue to evolve. And these days, they are evolving in the direction of giving each individual the content he or she wants and that reflects the truest, best version of the brand. With that in mind, experienced content marketers — especially those who have digital capabilities…
Read MoreFour Tips For Dominating Social Media Sales: From No Cost to No Limits
As the spending and purchasing gap between online and offline advertising and marketing widens (with online taking the lead), it’s increasingly important for businesses to think about how they are allocating their dollars, time, and effort to connecting with prospective customers. Recent market analysis of social e-commerce estimates its value around $360 billion. For the…
Read MoreThe Unmatched Power of a Fully Realized Brand Purpose
A brand is more than a tool designed to generate awareness or connection or compel people to do things. It’s reflected by more than a logo, a tagline, or a positioning statement. A brand is a common set of behaviors, principles, and symbols that unite an organization and give it energy and relevance. Throughout history,…
Read More5 Tips for Sailing the High Seas of Social Media
Marketing is the first mate of a business that’s on course to Treasure Island. And the parrot that sits on its shoulder is social media—a bit flashy, a bit loud, and a bit temperamental, but in today’s world, it’s hard to imagine a starboard marketing department without it. Social media can be intimidating, but it’s…
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