Impactful Work
How to Choose the Right CMS for Your Website
Choosing the right Content Management System (CMS) for your website can be daunting. Get it right and you can significantly reduce costs, streamline work for your team, improve your customer experience, and set your company up for long-term success. Get it wrong, and you might be going through a costly re-platform again in just a…
Read MoreHow to Make a Social Media Strategy that Works for You
Can you believe that social media hasn’t even reached its 30s yet? From now-defunct networks like SixDegrees and Myspace to those alive and thriving like Facebook and Instagram, social media has been an ever-changing landscape since the late 90s. And as we all know, those rapid changes can make it difficult to create a sound…
Read MoreWordPress Vs. Webflow: The Pros and Cons of Each Web CMS
By now, most marketers understand the importance of a smooth, easy-to-use website. It increases your credibility, conveys your key messages, captures leads, sells your products or services, and gives your broader marketing efforts a home base. Most businesses use a web content management system (CMS) to build and host their website, and WordPress is still…
Read MoreHow to Maintain a Steady Flow of High-end Content Without Breaking the Bank
Content marketing. Global brands that enjoy the luxury of being household names have to do it. Mid-sized firms with strong footings in their markets have to do it. And up-and-coming small businesses, nonprofits with tight budgets, and local family-owned businesses have to do it. The difference? Not everyone has access to big budgets, a dedicated…
Read MoreHow to Edit AI Generated Content
Marketers are frequently asked to do more with less — lower budget, fewer employees, and restricted resources. When it comes to creating content, large language models (LLMs) like ChatGPT and Jasper can help bridge the gap, allowing you to produce more copy faster across multiple channels. But undisclosed and unedited AI copy can hurt businesses…
Read MoreDiscover a Dragon Series: Park Fowlkes, PMO Group Director & DOTY
Park Fowlkes is a seasoned agency professional who is the PMO Group Director and a celebrated leader at Dragon Army. In fact, he’s our 2022 DOTY (Dragon of the Year)! Outside of Dragon Army, he is the dedicated dad of a 13-year-old son and a 14-year-old daughter and a devoted husband to his wife, who…
Read MoreDragon Army Earns Two Web Excellence Brand Awards
In 2016, the Karen Toffler Charitable Trust (KTCT) was founded to revolutionize medical research, education, and technology. The 501c3 emerged from the personal mission of world-renowned futurists Alvin and Heidi Toffler. After operating quietly for a few years, the organization was ready to move into a new level of partnerships with leading medical institutions. KTCT…
Read MoreA Communication Secret Sauce: The Power of Meta-messaging
You’re probably familiar with the concept of bias, its various forms, and its impacts. Bias impacts how we think, make decisions, interact with others, and generally behave. For marketers — content and engagement creators in particular — understanding bias is critical. Whether it’s one-to-one or one-to-many, communication is a two-way relationship. We produce content and…
Read MoreThe Best Productivity Tools for Hybrid and Remote Agency Teams in 2022
Around 65% of agencies currently classify themselves as “hybrid” workforce models and another 16% are fully remote, according to a host of studies from groups like Owl Labs and Gallup. How well these models work depends on a lot of factors, like how connected team members feel to one another and how productive they are,…
Read MoreDragon Army Earns a Web Excellence Award for The Cube Game
If you read the Discover a Dragon profile about me (hiiii 👋🏼), you know that Dragon Army got its start in 2013 as a video game producer. Since then, we’ve evolved to become a respected end-to-end digital marketing agency. At the center of it all is the heart of a game studio. It impacts how…
Read More
